Have you researched autoresponder companies lately? Let me tell you my two cents on some of the widely spread “nuggets of wisdom” that are bandied about out there. Feel free to disagree.
Here are some truths about some of the biggest “nuggets” out there.
Nugget 1) Double opt-in is best
I hate to be the bearer of bad news but I really think this is something that really is only advantageous for the autoresponder company. For a marketer like me, it is NOT the way to go. Beware the company that only allows double opt-in.
List building works when there are no hurdles between the marketer and the customer. Think about all the things we do to make it drop-dead simple for someone to give us their email address. We make the squeeze pages simple with not a lot of busy information. We also slim down by maybe asking for an email address and no name.
The first time I saw double-opt-ins, I about choked. Really, after making the opt-in process simple and fast we are going to throw up a roadblock such as this? That makes about as much sense as hip pockets on a hog.
Frequently two things happen. The opt-in lands in the spam folder and the recipient never sees it or, I think this could be even worse, the email is held for delivery up to an hour after the person filled in your form. This is why you see figures estimating as much as 20-50% of your traffic that joins your double opt-in list never ends up confirming their account. So the long and short of it all is they wanted to join but never made it to your list.
Nugget 2) Double Opt-ins are required
I have seen bad advice about double opt-ins being required by law in places such as Germany or Canada. That is a false statement.
What is being misinterpreted here is the word “Express Consent” which some countries require but that does not mean double opt-in. Did you know single opt-in shows “Express Consent” by law? So the skinny here is no country requires double opt-in by law.
Nugget 3) Double Opt-ins prevent abuse
Well, ya..it prevents spam abuse. Obviously, because someone other than yourself cannot sign you up for a list without access to your email account. They need to click on the confirmation email there.
The risk of this actually happening is extremely low and it is very easy to spot. It is like welding the doors to your car shut and installing bulletproof
glass in order to keep a car thief out. That would sure be effective but have little practicality. Security and access are at war here and we have to find a way to balance both.
Nugget 4) Save Money With the Unlimited Members Option
Most of the big autoresponders out there like GetResponse or Aweber charge you on the size of your list. I see a lot of smaller autoresponders out there that will advertise a flat fee for an unlimited size list option. When you look at things side by side, the unlimited option looks like it will save you money.
So, realize one thing. All autoresponders are cheap compared to the earning potential that your list can generate if you do it correctly. I have many fellow marketers that make a decent living with their lists and they don’t need 10,000 or 20,000 on their lists.
Their secret is performing a culling operation on their lists to remove people that have not opened or clicked on their emails in the last 6 months. The ones that remain are a super responsive, buyers list that should be able to generate you $1 per list member per month minimum.
So, remember this, it isn’t the size of your list, it is how you use it. 😉
At this point in time, Aweber has all the bells and whistles that I am looking for. Stay tuned for an in-depth overview of its features.