What do you think the answer is going to be if you ask any online marketer on the planet if they have enough traffic? I would be willing to bet it would be a resounding “NO!” Even the guys and gals pulling in the big numbers want more and more traffic. The reasoning is simple and derives from this simple formula: more traffic = more customers, more sales, and ultimately, more cash.
So, even though we are all chasing that shiny traffic ball, a good percentage of those marketers are making some deadly traffic mistakes and getting hit by a Mack truck or two. Yep! You are correct! They are settling for small traffic when they could be getting so much more.
See if you are making these same traffic mistakes as well by reading on…
Mistake 1: Cherry Picking the Traffic Methods
This first one is a mistake of information overload. You have probably been reading tons of books, blog posts, and training materials about getting traffic. If you are like me, you might have even developed a plan for what traffic sources you are going to use and which ones you will skip.
Whoa there partner! Not so fast…
If you are completely skipping a traffic method because you think or even know that it won’t work, then that is one thing.
An example of this would be trying to generate traffic from some old, untargeted source like a “Start Page” Exchange. You remember those if you have been around long enough and ya…feel free to ignore that method for sure.
What I am really referring to is ignoring proven traffic methods that are sure to bring targeted traffic to your site.
- You don’t feel like building a list or publishing a blog, because you don’t really feel like developing and committing to a publishing schedule.
- You don’t want to get joint venture partners or affiliates, because you’re happier working alone.
- You thumb your nose at social media, even though your target market is young and known to hang out on Facebook all day.
Who cares if you have a hang-up about a traffic method that you really don’t feel like doing? The answer is probably to hire someone to do it for you…. otherwise known as outsourcing. Because if you want to build a thriving business, don’t skip over a promising traffic method just because you don’t feel like doing it yourself.
Mistake 2: Inconsistency Kills
Maybe you got pretty gung-ho on driving traffic to your site. You are doing content swaps, blogging, setting up your facebook fan page, optimizing pages for the search engines, setting up affiliate programs… and on and on and on.
This goes on for a few weeks until the traffic is coming in beautifully. So this is when you possibly make the second big mistake and you divert your attention to working on something else. Many marketers think that if they stop working on their marketing, that somehow the traffic will continue to flow by itself.
And they would be wrong.
Content swaps are going to lose effectiveness as it drops of the blogger’s front page.
Your affiliates start to lose interest and seek other opportunities.
Facebook fans and blog readers drift away when they realize there is no longer content coming in.
Paid ads no longer bring in visitors once the campaigns stop.
Here is my point…
If you want to keep growing your traffic, you are going to have to do something to everyday to increase that traffic.
Some examples to try everyday…
- Recruit new affiliates or joint venture partners. You might make it a goal to find five new partners before the week is out.
- Send an email to marketing partners. At a minimum, you can send them new tools to help their promotions, such as new ads, blog posts, and graphics. If you really want to get them hopping, then send out an announcement about an upcoming affiliate contest.
- Post something on your blog, on someone else’s blog, or on social media. Or do all three. Aim for something that will engage readers and start up a discussion.
- Create a viral video. This could be something funny, super-useful or even controversial. Then post it on social media and see if you get any traction.
- Send an email to your list. Then make it a point to do this regularly, as the only way to build a good relationship with them is by sending your list engaging content on at least a weekly basis.
- Start up a Facebook ad campaign. Just be sure to use the ad platform’s power tool to get your ad in front of as targeted an audience as possible.
And so on.
The secret is small steps every day that will magnify over time.
How about that third mistake???
Mistake 3: Skipping the Tracking and Testing
The truth is many marketers waste a lot of time and money chasing after advertising strategies that simply don’t work. They may be using ineffective ads and call to action or maybe their lead pages just totally suck. Maybe the ads are being put in places where they see very little action.
You might be asking why someone would do something so dumb.
It is pretty simple really. It condenses down to one singular thing… they just don’t know that it is something that doesn’t work.
And chances are you may be doing the same thing unless you are tracking and split testing your campaigns.
So here is what you need to do. Start keeping careful track of what works and doesn’t. You’ll need a tool to track and statistically test your ads and campaigns. You can find plenty of tools around, such as Google Analytics, or the open-source alternative at Piwik.com. Check your other tools, which may have built-in tracking. One good example is your email service provider, as many of the big providers can track open and click-through rates.
Once you decide what you are going to test then make sure it is one variable at a time that you end up testing. For those of you with science type backgrounds, think of this as applying the scientific method to this problem. When we talk one variable at a time, we are talking green background versus blue background or popup opt-in versus onscreen opt-in. This will allow you to know that any changes to conversion rates are due to that element change.
These seem to be simple mistakes, but I can tell you first hand that we all make these mistakes. The important thing is to understand where these are being made so you can correct them instead of getting frustrated and eventually giving up. So, the name of the game here is test everything constantly, diversify your traffic sources, and consistently take steps to add to your traffic building every day.
So…here is the next set of questions that obviously arise from this. What should you be doing to drive traffic? And secondly, what is the best way to bring in targeted traffic?
The answers to these questions can make or break your business, which is why you’ll want to get your answers from the best source around:
But don’t take my word for it – check it out for yourself by clicking the link above to find out what you’ve been missing. And do it now, before this very special offer disappears.